We really enjoyed designing this issue of Equal Treatment on Human Rights. It addresses important issues like homophobia and xenophobia. Dotted throughout the issue there are stories of ordinary people, making a difference in their communities by standing up for what they feel is important. We wanted to celebrate these amazing people and show that you do not need to be famous to make a difference. There is even a guide on how you can become an active citizen: how to build your own campaign, organise a march and more.
We wanted these stories to stand out load and proud. For inspiration we looked at African commemorative cloth which is widely used in Africa to celebrate political parties, leaders or high profile people. By making them look like they are on a commemorative cloth, we wanted to show that you do not need to be famous to be a hero. You just need to care and become an active citizen. Continue Reading →
September 30, 2010
TAC marched in Johannesburg last week to keep HIV treatment and saving lives in people’s minds while we are all so busy with World Cup fever! We designed the march materials and wanted to make the March look like a celebration, celebrating the progress in treatment to date. The sporty bright team look demands attention and emphasises the power HIV-positive people can have in changing policies. The shape of the logo reminds one of a soccer ball, maybe even an HIV virus. The slogan also uses soccer language – every time you invest in TB and HIV, AFRICA WINS! Thanks to Alon Skuy for the photographs.
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June 25, 2010
Congratulations to SECTION27 on their launch last Friday, 7 May! SECTION27 used to be the Aids Law Project (ALP). They worked closely with TAC in the fight for treatment for HIV positive people. “SECTION27 is a South African-based public-interest law centre that seeks to influence, develop and use the law to protect, promote and advance human rights. It is named after section 27 of the South African Constitution, which lies at the heart of our supreme law’s commitment to socio-economic rights.” We are very excited to have been working with them in developing their new visual identity. To learn more about the launch, and their amazing work, have a look at their website.
Because the concept lies mostly in the name, the logo needed to be strong and simple (see the new logo below). SECTION27 will rarely work alone. The plus represents the forming of partnerships with other organisations and also represents the idea that SECTION27 acts as a catalyst together with the partner organisation, to promote change. The plus also has other more subtle connotations: it could mean positive: HIV positive, optimism; Medical connotation: red cross symbol, healthcare; Improved, added value, more than expected; The two lines represent the intersection of ideas and skills of SECTION27 and partner organisations.
May 14, 2010
It is time for the annual Sappi Ideas that Matter competition with the closing date for entries on 1 June 2010. We have just received copies of the Sappi Ideas that Matter 9 book and we are featured on page 8-11!
In 2008, we were awarded a grant to print 50 000 brochures for Hoops4hope.
Our campaign was called “Be a Sport for hope”. We designed brochures that was handed out to the public, asking them to fill the attached orange bag with old (but wearable) sport shoes, clothing or a donation. Using the red badge found inside the orange bag, the receiver of the bag could “tag” someone else and request that they also donate.
We also designed a Corporate pack that Hoops4hope can use when they go fundraising at big corporations. The pack consist of an orange bag with a brochure, whistle and green card. On the back of the green card there is a list with things like soccer balls or computers, that Hoops4hope need. The receiver of the pack is asked to start the game by donating to Hoops4hope.
Hoops4hope is making a huge difference to the lives of many children in South Africa and Zimbabwe. Through their Skills4life programme children learn about challenging issues such as HIV/AIDS, drug abuse and crime.
Our Sappi Ideas that Matter entry, 2008.
March 8, 2010
We had the great opportunity to work with Joanna Stavropoulou on the marketing material for a documentary film by Médecins Sans Frontières (MSF). The Positive Ladies Soccer Club is an inspiring story about a group of HIV positive women from Harare who decide to form a soccer team. The aim: to show people that they are alive, they are strong and they can do something extraordinary! They face severe stigmatization in their community, hardship and poverty. Still they go on to win a local tournament and become local heroines! Go to the website to learn more about these extraordinary ladies and view the trailer. The film will be showing in South Africa soon. Continue Reading →
December 1, 2009
The 31st issue of TAC’s magazine, Equal Treatment is complete and available for download. (As usual it is also available into isiXhosa, isiZulu and Xitsonga.)
This issue is about science, quackery, traditional medicine and South Africa’s notorious HIV denialists. It takes a look at important facts that can save people’s lives. It highlights the fact that there is no cure for HIV and that ARVs are the only effective treatment available to HIV positive individuals.
A few of the articles were based on the book Bad Science by Ben Goldacre and he also reviewed these articles before they were included in ET31.
For further reading, there is a previously unpublished chapter on Ben Goldacre’s blog titled The doctor will sue you now. It is published under a Creative Commons licence and is a very interesting read.
We would love to hear your comments on this issue.
Continue Reading →
November 30, 2009