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Merylle Cornelson, design-entrepreneur

Merylle Cornelson is a longtime friend and colleague of Design for development. She established Kallid Creative Identity, her very own company brand, after working for many years at Dotted Line Design.

What sets Merylle apart is her strong focus on business and networking. She won the WECBOF Business Person of the year, young entrepreneur category in 2010. This she used as a stepping stone to learn more about business and entrepreneurship. Merylle now mentors other small business startups to share her knowledge.

Design for development had the pleasure and privilege of sharing offices with her for a few years and can testify to her positive and creative spirit. We asked her a few questions about life, design and the universe she inhabits.

Kallid creative agency

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June 19, 2012

Equal Treatment – Fix the patent laws

Design for development

The latest edition of Equal Treatment is on patents, South African patent laws and how it affect the cost of medicines. There is an easy guide explaining what medicine patents are, and how they work. It also explains how our outdated patent laws in South Africa should change to allow continued access to affordable, essential medicines like antiretrovirals or cancer drugs.

We were very happy to hear that we won the tender to design and print Equal Treatment for the next two years! Working on Equal Treatment has been an amazing and rewarding experience. We feel very lucky to work with such a great editorial team and organisation. Thank you! Continue Reading →

March 20, 2012


Morag of Skinscapes is more a friend than a colleague to Design for Development. We all admire her creativity and beautiful work. When we gave her our usual questions we give to people she said she could not answer them but would like to tell her story. It is longer than our usual pieces but its worth a read. Thank you Morag. This is what she said:

I admire the work of Kentridge, Faith 47 and Guy Tillim, Michael Bloch, Jinx and Sika. My inspirations are as nebulous and wide ranging as patterns on the beach sand and 19th century botanical etchings. I have made things with my hands as long as I can remember, when I’m not working I’m outdoors, soaking up the elements.

When I was young I wanted for a time to be a book illustrator, but life unfurled about me and I stumbled into being a sculptor for many years. In London one frozen winter I shared studio space with a leathersmith. He bought a tattoo machine to embellish the leather and that got me thinking…


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February 14, 2012

Emily Booth’s BreathEasy project

Design for development visited the CPUT Faculty of Informatics and Design Exhibition: GENERATING DESIGN 2011 last Friday. We had the privilege of hosting Emily Booth, fourth year graphic design student, for her two week internship earlier this year. It was a pleasure working with her, learning about her project and giving advice along the way. So we were very excited to go and see the completed project.

The fourth year students get to choose one project that they work on for the whole year. Emily chose to create material for the BreathEasy programme who support families with children who have tracheostomies. She has been closely involved with the BreathEasy Foundation as it was her mother who helped established it. It has clearly been a labour of love.

BreathEasy project


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December 8, 2011

World Aids Day 2011

Design for development

Today is World Aids Day! All over the world people are assessing and strategising responses to the HIV pandemic. In South Africa we can celebrate with many HIV positive people who have access to antiretroviral therapy through our health system. But there is still lots of work to do… Today is also the launch of  South Africa’s new five year National Strategic Plan (NSP) for HIV, STIs and TB. Continue Reading →

December 1, 2011

Key populations, Key solutions.

Design for development

We recently designed a very important report for the Desmond Tutu HIV foundation called Key Populations, Key solutions – A gap analysis and recommendations for key populations and HIV in South Africa.  Men who have sex with men, sex workers, injecting drug users, prisoners, migrants and transgender people fall under these ‘key populations’. They exist in every region, country and most communities. Continue Reading →

November 25, 2011

A facilitators guide for STEPS

We were asked by STEPS to redesign a facilitators guide for a very interesting film. STEPS is a non-profit film company who uses film as a tool to raise awareness and campaign a wide variety of issues. This film is part of a project called ‘STEPS for the future‘: a challenging, provocative, and unconventional collection of films about life in Southern Africa in the presence of HIV/AID’.

The film called Three and a half lives of Philip Wetu, and is an interactive drama which at various points allows the audience to choose what actions the main character will take. Almost like a ‘choose your own adventure’ book. Philip is a young IT professional who has a loyal long-term partner, and a few lovers on the side. The film is meant to used as a training tool and shows the consequences of Philips decisions, made by the audience: should he tell his partner he is cheating on her; should he have unprotected sex or insist on using a condom; should he go for an HIV test. Continue Reading →

November 17, 2011