Publication design for TAC
Graphic & publication design:
Design for development
The Treatment Action Campaign (TAC) had the idea to develop handy, pocket-size maps for each of the six districts where they have offices. The purpose of the maps is to help people find the health services they need, in their neighbourhood. Maps were created of Khayelithsa, Lusikisiki area, Ermelo, Katlehong, Tzaneen area and Pietermaritzburg.
Design for development was asked to design the maps and make them as user-friendly as possible. We developed simple, clear icons and colour coding to help navigation. On one side we listed all the different health care services: HIV counselling and testing, TB services, rape counselling etc. And all the clinics and organisations in the area offering these services. On the other side we used colour-coded icons to indicate where the clinics are on the map. We added landmarks, taxi ranks and train stations to help people figure out how to get there.